As a successful healthcare membership organisation, you’re used to ‘doing it all’. You work tirelessly to represent your members, generate networking opportunities, bring people together, educate, advocate, innovate, and tackle growing challenges within the field. And you know that when you’re in charge of all these things, you can take full control and ensure everything’s always running smoothly. You’re maintaining full alignment with the goals, missions, and objectives of your organisation. 

That’s why it can be so difficult for organisations to delegate; to ‘let go’ and allow someone else to step in, help out in areas that can be somewhat tricky or troublesome, and assist in delivering exceptional results. Yet outsourcing aspects of operations can be highly beneficial to healthcare membership organisations, especially if those aspects are related to website management.

The challenges of managing a website

Managing a website? That’s simple, right? Every business has a website, so it can’t be too hard to keep it running smoothly. Well, it’s certainly easy to think that way, especially if we’re talking about just keeping a website operational. But we’re not. As more and more healthcare membership organisations are beginning to realise, just having a website isn’t enough. 

Why? 

Because the digital landscape changes constantly – and healthcare is continually evolving at the same time. The website that you launch today probably isn’t going to be relevant tomorrow.

Website management is about more than just keeping a site up and running; it’s about maintaining its relevance and ensuring it’s always bringing value to your audience, no matter what’s going on in terms of developments within the industry. That, as you can probably imagine, is no easy feat. Especially when websites aren’t really what you do. 

That’s why an increasing number of healthcare membership organisations – just like yours – are beginning to outsource website management to digital experts. And those that do are seeing some massive benefits.

Why outsource?

Just what sort of benefits can healthcare membership organisations see when they partner with digital experts for website management? Here are a few of the most significant advantages:

1. More time

Looking after a website is time-consuming work, especially on top of everything else you do. From updating content and patching plugins to addressing user issues and ensuring it’s all safe and secure, websites can be a massive time sink. Your time and expertise are most effectively spent on those things that you do best: delivering real change within your sector and supporting your members. Website management tasks pull you away from what truly matters to your organisation. Outsourcing, on the other hand, helps you reclaim your valuable time. It gives you more time to focus on the truly meaningful stuff without worrying about maintaining website functionality and making backups.

2. Greater value from digital assets

Anyone can have a website. But the fact is that a lot of websites are completely useless. They don’t achieve anything; they just sit there. And when websites aren’t your primary area of expertise – and you don’t really have the time to dedicate to them – you’re probably going to be missing out on some amazing opportunities to help your website shine. When you outsource, however, the experts you work with will spend time learning about your organisation’s long-term objectives, making sure your website aligns with your overall goals, and ensuring it’s always giving you the most bang for your buck. That’s difficult to achieve without a helping hand. 

3. A bolder, brighter presence

Healthcare membership organisations play a critical role in information, education, and knowledge sharing. However, those things are only possible when potential members know you’re there. Consider outsourcing website management to experts with years of experience understanding what works – and perhaps most importantly, what doesn’t. This can ensure your site stands out and gets seen by the right people at the right time. Whether it’s a simple review of your website to ensure everything is working properly, or building new functionalities like a Private Professional Network or a dedicated member area, outsourcing helps enhance your online visibility and effectiveness.

4. Happier, more satisfied members

Think about how many times you’ve visited a website once and then never gone back. Now think about why you return to specific sites over and over again. It’s because they regularly have something new to offer; something to satisfy your needs. Being able to achieve that yourself – constantly creating something worth coming back for – is both time-consuming and tricky. How do you know what members want before they even know themselves? Outsourcing means you’ve got eyes on visitor behaviours and actions at all times. This allows you to adapt and publish new content that ticks all the right boxes on your member checklists. 

5. Peace of mind

If you’ve been looking after your website yourself, do you often feel like you’re on edge? Perhaps you’re continually checking to see what you’ve forgotten to do, or you’re worried that you’re missing something that could be vital to your success. It’s no way to work, is it? However, when you outsource website management to people who do this for a living, there’s no question that you’re doing everything necessary to produce excellent results. You can enjoy complete peace of mind that everything’s being taken care of. You’ll be confident knowing your website is being looked after professionally by those who are truly in the know. 

6. Lower stress

The most important benefit of all! So many things can weigh on your mind when it comes to websites – website security, communication, content, speed, best practices, and more. It can all get a bit overwhelming. As we all know, when we’re stressed about one thing, we struggle to concentrate on everything else. Ask yourself how much of your core operation has been overlooked because you’ve been fretting about your website. It shouldn’t be like that. You need to keep a clear, calm head to ensure you’re always able to support your members and, ultimately, do what’s best for patients and the industry. 

Let us take care of things

At More Time To, we offer a simple, affordable website care plan tailored to the needs of healthcare membership organisations. Covering everything you need to keep your website not just up and running, but positively thriving, we’ve designed this service to deliver the best possible benefits to organisations like yours. It’s time to say goodbye to website stress and time-consuming management. Instead, rely on us. Trust us to handle it all, giving you more time to support members – and work together to generate meaningful change within the healthcare field. 

Ready to find out more? Get in touch with us!

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