When your website starts feeling a bit tired, the first thought is often: “Do we need a new one?” It’s an understandable instinct. Perhaps the homepage looks outdated. Maybe internal pages are cluttered or slow to load. Or perhaps your members are saying they can’t find what they need.
A full website rebuild might seem like the obvious solution—but it isn’t always the right one.
The truth is, many healthcare membership organisations don’t need to start from scratch. With the right care, strategy and technical expertise, your existing website could be doing far more for you than it currently is. And that’s where our Supercharge Plan and Care Plan come in.
When a rebuild makes sense
Let’s be clear—there are times when a complete rebuild is the right choice. If your site is:
- Built on old or unsupported software
- Not mobile responsive and difficult to navigate on smaller devices
- Technically insecure or full of vulnerabilities
- Unable to support the features your organisation needs now (e.g. member portals, online learning, directories)
- Heavily off-brand or no longer reflects your mission
Then yes—it may be time to rebuild.
But if your site was built within the last few years and the foundation is sound, there’s a good chance that some targeted improvements could deliver the results you’re after—without the disruption and cost of a rebuild.
The hidden potential in your existing site
Most websites underperform not because they’re fundamentally broken, but because they’ve been neglected. Content becomes outdated. Pages multiply. Plugins and features become redundant or buggy. Over time, the user experience suffers.
The good news? All of this is fixable.
We’ve worked with dozens of healthcare membership organisations who felt like their site was “past it,” only to discover it just needed some structured attention and smarter thinking. That’s exactly what our Supercharge Plan is designed to deliver.
What is the Supercharge Plan?
Our Supercharge Plan is a proactive improvement programme for websites that need more than just a few tweaks—but don’t need to start over.
Starting from £384 + VAT per month, it includes:
- A strategic site audit to understand what’s working and what isn’t
- Monthly recommendations focused on performance, engagement, accessibility and SEO
- Implementation of these changes, step by step
- Regular check-ins to review progress and prioritise what’s next
- An experienced partner who understands healthcare membership needs
Think of it as giving your site a new lease of life—with measurable improvements in user experience, performance, and visibility.
How is this different from the Care Plan?
Our Website Care Plan is all about keeping your website in great condition month to month. It’s the essential maintenance and support package that includes:
- Updates and security monitoring
- Daily backups and uptime checks
- Technical fixes and plugin management
- Hosting (if needed) with green credentials
In short, it makes sure nothing breaks, nothing slows down, and nothing falls through the cracks.
The Supercharge Plan builds on that. It’s about actively improving your site—growing what works and fixing what doesn’t—while the Care Plan keeps everything stable and secure.
Why rebuild when you can reboot?
A full website rebuild can take months. It often requires input from across your organisation, extensive content rewriting, and multiple rounds of stakeholder feedback. While it’s sometimes necessary, it can also be a major distraction.
By contrast, a Supercharge Plan means your team can stay focused while we implement improvements quietly, behind the scenes—based on data and what your members actually need.
Many of our clients see results within just a few months: faster load times, better engagement, easier content updates, and happier members.
What kinds of improvements do we make?
No two Supercharge Plans are the same. We tailor our recommendations to your organisation and your goals. But typical improvements include:
- Streamlining the user journey: Making it easier for members to find training, resources or event info
- Optimising page speed: Compressing images, simplifying code, improving performance
- Improving accessibility: Ensuring compliance with WCAG guidelines and removing barriers
- Decluttering content: Removing or reorganising pages to improve clarity and SEO
- Enhancing features: Upgrading member directories, adding better search, improving forms
- Introducing automation: Reducing admin time for your team with smarter workflows
A real-world example
One client—a national membership body in the healthcare space—came to us convinced they needed a brand-new site. Their events calendar wasn’t working, members were struggling to access resources, and their home page felt outdated.
We started with a Supercharge audit and uncovered that:
- Their CMS was stable and well-supported
- The site design could be modernised with minor tweaks
- Most issues were content-structure related, not technical
Six months later, after implementing a monthly plan of improvements, the site was easier to navigate, faster to load, and receiving more member logins than ever before. And it cost less than a full rebuild.
Is Supercharge right for you?
If your website is holding you back but the idea of a rebuild feels overwhelming—this might be the better path. The Supercharge Plan is for:
- Organisations with a solid website foundation
- Teams that need help making incremental improvements
- Groups wanting to avoid disruption or downtime
- Anyone who wants more value from their existing site investment
We’ll never recommend a Supercharge Plan if a rebuild is clearly the better route. But more often than not, a strategic refresh can take your site further than you think.
Let’s take a look together
If you’re unsure what your website needs right now, we can help. Our Website Check-Up is the best place to start—it’s a thorough review of your current site with clear, honest recommendations. Whether it points toward a rebuild or a reboot, you’ll have a plan in hand.
Your website doesn’t have to be perfect to be powerful. It just needs to be purposeful—and properly looked after.
