Most website problems at healthcare membership organisations are not dramatic. There is no outage and no crisis. There is a slow build-up of small things: a page that confuses people, a form that no longer works properly, a banner nobody has checked in years, a document archive that is heavier than it needs to be.
A Website Check-Up exists to find those things before they matter, and to put them in order. If you have ever wondered what we actually do in one, this is the walk-through.
Why start with a check rather than a rebuild
Most websites do not need rebuilding. They need someone to look after them properly. If you are unsure which camp yours falls into, our article on repairing, replacing or refreshing is a good place to begin.
A check gives you evidence to decide with. Sometimes the answer is a handful of fixes. Sometimes it is a bigger project. And sometimes the honest answer is that the site is in decent shape and you should leave it alone. All three are useful results.
The seven stages
1. A friendly chat
Before we touch the site, we talk. What are you hoping to achieve? What worries you? Is there something members keep complaining about? This shapes the rest of the check, because a site that exists mainly to sell conference places needs different attention from one that exists mainly to deliver learning.
2. Current issues
We look for problems that may be affecting how the site performs: things that are slow, broken, out of date or confusing. These are often the most immediately useful findings, because they are specific and fixable.
3. Legality and compliance
We check that the site is up to date with current regulations and good practice, including privacy and accessibility. In practice that means things like how cookies and consent are handled, and whether the site is usable by people with different needs. It is not legal advice, but it will tell you where to ask for it.
4. Sustainability
Websites use energy, and heavier ones use more. We suggest ways to make yours more efficient. Be realistic about the scale: this is usually about sensible housekeeping rather than a dramatic saving. But it tends to make the site faster too, which members notice. For background, see Greener Websites: A Simple Guide for Organisations on a Budget.
5. AI and your members
More members now ask an AI assistant a question before they ever visit your site. We check what those assistants currently say about your organisation, and whether your content is readable by them. If you want a much deeper look at this, the separate AI Visibility Check covers it in detail. Our article on whether your association should block AI crawlers explains the trade-offs.
6. User experience
We explore how to make the site easier to navigate and use, looking at it the way a busy member would, not the way the organisation’s internal structure would suggest. Time to Value is a helpful lens here.
7. Forward plan
After the review we set out a step-by-step plan for improvement. It is the part that turns the findings into action.
What you receive
- A written report covering each area we reviewed, written so that a board or committee can read it.
- A prioritised list of what to fix, in what order, detailed enough for any competent developer to act on.
- A call to talk it through.
The report arrives within 48 hours of us getting access to your site, and usually within 24. The call is arranged separately at a time that suits you.
What happens next
This is the question people ask most. The answer is: whatever you like. You can take the report to your own developer or your current supplier. You can do some of the work yourself. You can ask us to help, in which case the £400 fee is deducted from the cost of any further work with More Time To. And you can do nothing at all, having at least made that decision with the facts in front of you.
What it costs
The Website Check-Up is £400. If you would like a closer look at how AI assistants describe your organisation, the AI Visibility Check can be added, and the two together are £750.
Is it right for you?
A check is probably a good idea if any of these sound familiar: you inherited the website from someone else; nobody has looked at it systematically for a couple of years; you are about to plan next year’s budget; or you suspect something is wrong but cannot say what. (Speaking of budgets, what to put in next year’s website budget may help.)
If you would like to talk it over first, you can book a free, no-obligation call, or read more on the Website Check-Up page.
